A good link has two jobs
A referral link must track your affiliate attribution and send the visitor to a page that matches the promise in your content. If the destination is too broad or unrelated, traffic may bounce and attribution quality may suffer.
Use direct product, store, seller referral, or landing page links when possible. A clear destination helps visitors act immediately and makes reporting easier to understand later.
Link building checklist
- Choose the destination page first: product, category, store, seller referral page, or help page.
- Generate or copy the affiliate link from your approved affiliate tools.
- Test the link in a signed-out browser to confirm it lands on the expected page.
- Avoid adding extra redirects, shorteners, or scripts unless they preserve the full destination and tracking parameters.
- Use anchor text that describes the destination honestly.
Troubleshooting links
If a link does not behave as expected, check for missing affiliate code, broken destination paths, copied punctuation, blocked redirects, or campaign tools that strip query parameters. Send support the exact link you used and where it was posted.
- Destination page loads.
- Affiliate code remains in the URL flow.
- Link promise matches the landing page.
- No unsupported claims are attached to the link.