Clicks are not conversions
A click means someone used your link or tracked route. A conversion means the visitor completed a qualifying action, such as an order or approved seller referral, according to the program rules.
Not every click can or should become a commission. Visitors may browse, leave, return later outside the attribution window, use another affiliate link, cancel an order, fail seller qualification, or trigger fraud review.
How to review reports
- Start with date range, traffic source, and campaign or link.
- Compare clicks, conversion rate, pending commissions, approved commissions, rejected conversions, and payout status separately.
- Look for patterns by destination page instead of judging only total clicks.
- Investigate sudden drops by checking links, redirects, landing pages, and campaign changes.
- Give reports time to settle when orders, refunds, or seller qualification reviews are still pending.
When attribution needs review
Contact support if you believe a specific conversion is missing. Include the exact affiliate link, click date, customer or seller context if known, destination page, and why you believe the action qualified. Do not send private customer payment data.
- You checked the date range.
- The link was your approved affiliate link.
- The conversion was likely inside the attribution window.
- You have enough detail for support to investigate.